Shop Talk

Now is the Time to Optimize

Dustin Neal Article
OPTIMIZE
op·ti·mize
/ˈäptəˌmīz/
verb
  1. make the best or most effective use of (a situation, opportunity, or resource).
We don’t need to tell you things have changed. Right now businesses need to take a proactive approach to move forward in an effort to come out stronger on the other side. What we see is an opportunity for businesses to optimize. As marketers, it is our job to help our clients in many aspects of their business. We effectively communicate brand messages and engage their audiences. We promote products and services and most importantly we share the stories behind what makes them great. But, what do you do when the COVID-19 outbreak has affected all aspects of our lives, including marketing?
We optimize.
So what does that mean? It means right now businesses can focus some time internally on much-needed areas of their business that get forgotten about in the day to day hustle. It means you can take this time to be proactive and work on your business and your marketing to come out of this stronger. There are plenty of online articles on how to position yourself to market through COVID-19 but what we are talking about today is some things you can do right now, internally, to enhance your business.

1. CLEAN UP (DIGITALLY) 

  1. Update your digital records. Collect all your email addresses and create a newly updated email list of your customers.
  2. Update the information on your website.
  3. Update all your social media accounts and give them all a fresh once over.
  4. Do your digital filing and organize your computers. If your desktop has over 20 icons on it then start there.
2. REFINE PROCESS
  1. Examine a piece of your business that isn’t functioning as smoothly as it should and fix it.
  2. Ask your team members what kinks do they have and work together to find solutions.
  3. Get team feedback on what other skills they can bring to the table you might not know about.
  4. Evaluate the way you communicate internally and see if there are better solutions out there.
3. GO BACK TO YOUR WHY
  1. Chaotic times require calm leaders. Don’t become reactionary and act out of fear.
  2. Remember why you got into business. Reconnect with that passion.
  3. Your business IS ESSENTIAL. No matter what it is you do. It is essential to the people you employ, their families, the people you serve, and the community as a whole.
  4. Revisit your marketing message. Now is a great time to make sure your marketing message is still accurate and on point. As people change through this you may need to work with your marketing to make sure that the message adapts appropriately as necessary.
Tackling these items while you have time now will position your brand to come out of this stronger. Optimize. Start now.
Contact us if you need some help optimizing your marketing.