Shop Talk

Cut Your Marketing Slack

Sommer Grogan Article

As professionals, we all have to “take inventory” from time to time and evaluate the areas of our company that may need a little streamlining. We have found, that all too often, marketing is definitely one of those areas.  Here at BARK, we define “marketing slack” as any marketing effort that absorbs time and resources… continue reading »

Humor Me! Why being funny works in marketing.

Corin Knowles Article

Can you remember your favorite commercials of all time? Or maybe a billboard that made you say “HaHA! That was clever!” Well humor has been used in advertising for a long time, and it’s not changing anytime soon.    We buy from people we like, and humor is the easiest and fastest way to get… continue reading »

Real Advice On Social Media Strategy From The BARK Firm (And It’s Free)

Sarah Carper Article

Ahhh, the world of social media. The ever-evolving, ever-addicting, ever-confusing world of best selves, algorithms, and love-hate relationships intermixed with strategy and great content.  It’s also an endless bank of consumers that want to know you, and your product, directly.  There are a lot of factors to a good social strategy between all the hashtags,… continue reading »

You’re Not An Artist; You Solve Problems

Nick Perkins Article

“If we were making a movie or a play, we’d be embarrassed to do this,” Peggy Olson complains to her boss, Don Draper in an episode of Mad Men. Peggy is a copywriter for an ad agency, and she’s hesitant to work on a campaign for a client because, in her mind, it leaves very… continue reading »

An Idea Alone is Not Enough

Dustin Neal Article

We may like the notion that our business, brand, product, service, or idea is so great that it can stand alone, but the truth is that none of these things can develop, grow, or be successful by themselves. You need people. Partners, collaborators, builders, relationships, and connections. Every successful brand/business rallies behind their people. It… continue reading »

Ask Yourself Why

Sommer Grogan Article

Very few companies can clearly tell people WHY they do WHAT they do. And when we’re talking about WHY that doesn’t mean “for money.” That’s a result. By WHY we mean what is the PURPOSE of your company? WHY do you exist? What drives you? What is it that makes you tirelessly work for your company each and every day? You must believe in… continue reading »