Shop Talk

You’re Not An Artist; You Solve Problems

Nick Perkins Article

“If we were making a movie or a play, we’d be embarrassed to do this,” Peggy Olson complains to her boss, Don Draper in an episode of Mad Men. Peggy is a copywriter for an ad agency, and she’s hesitant to work on a campaign for a client because, in her mind, it leaves very… continue reading »

An Idea Alone is Not Enough

Dustin Neal Article

We may like the notion that our business, brand, product, service, or idea is so great that it can stand alone, but the truth is that none of these things can develop, grow, or be successful by themselves. You need people. Partners, collaborators, builders, relationships, and connections. Every successful brand/business rallies behind their people. It… continue reading »

Ask Yourself Why

Sommer Grogan Article

Very few companies can clearly tell people WHY they do WHAT they do. And when we’re talking about WHY that doesn’t mean “for money.” That’s a result. By WHY we mean what is the PURPOSE of your company? WHY do you exist? What drives you? What is it that makes you tirelessly work for your company each and every day? You must believe in… continue reading »